Marketing
How to Build a Brand: The Anatomy of Good Brand Design
Building a brand is synonymous with building a company, but many entrepreneurs don’t know how to build a brand. Failing to prioritize the importance of a good brand design could hinder your company’s recognizability within your industry. Every business, whether it is a small business or a Fortune 500, goes through the process of branding…
Read MoreWhat is SEO?
SEO: the buzzword of the decade. Whether you’re a blogger, a business owner, a marketer, or an artist, you’ve probably heard of SEO. Maybe you’ve even taken an SEO audit, watched a few YouTube videos, or talked about it with your marketing team. But what is SEO? A Brief SEO Definition If you’ve been afraid to ask,…
Read MoreSmall Business Marketing Strategies
You’ve assembled an amazing team, perfected your product, and you’re ready to break into the industry. There’s only one problem: getting people to notice your small business. Entrepreneurs often struggle to get their companies recognized at first, but that can change quickly with some small business marketing strategies. A great product and great marketing go…
Read MoreNetworking Tips for Small Business Owners
“Networking” is one of those words that everyone responds to differently. If you’re a charming, extroverted, people-oriented person, then networking probably feels no different than holding a normal conversation. If you’re more of a thinker than a talker, then small business networking might terrify you. Still, networking for small business owners is essential. No matter…
Read MoreHow Creative Writing Can Improve Your Marketing Copy
Everyone loves good writing. Whether it’s a novel, movie script, or Buzzfeed article, a good story or article happens not just because the content itself is interesting, but because the writing makes it interesting. The same can be said for good marketing copy. If content is king, then well-written content is ruler of all. We’ve…
Read MoreThe Elements of a Successful Brand
A brand is a way of telling potential customers who you are as a company, but an effective brand can do so much more than that. From fostering brand identity to setting yourself apart, branding is perhaps the most important element in running a successful business. So, what are the elements of a successful brand?…
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