Advertising on Google should never fully replace organic search engine marketing. While Google Ads help you get immediate traffic to your website, you will want to couple your Google Ads with organic search engine optimization. If you rank at the top of search results organically, for the keywords your desired customers are searching for, then it is likely that you will need to spend less money on paid advertising and that your leads will increase from prospects finding you organically on search engines.
Summit Creative Marketing can assist your business with local search engine optimization, as well as SEO that helps you rank nationally or internationally.