Marketing
10 Google Ad Copywriting Mistakes That Will Destroy Your Results
240 characters is all that is allotted for advertisers to catch a person’s attention on Google Ads. Not only do you need to include pertinent information about your product or services in 240 characters but the copy should also be engaging, informational, and include a clear call-to-action (CTA). Effective Google Ad copywriting takes time, creativity,…
Read MoreContent Creation Made Simple
Content Creation Made Simple It’s no secret that content marketing has become a necessary marketing function for businesses. Embracing content marketing in the digital age is essential for growing your business, particularly for its ability to drive quality traffic to your website. Properly executed content will attract your target audience to your website which is…
Read MoreThe Importance of Owning Your Audience
To build your business, you need to establish a loyal audience through meaningful and deep connections. This means that a lot of focus should be placed on how and where businesses are engaging with their audience. And no, the answer is not only social media. As people have recognized the abilities of social media to…
Read MoreBreaking Down How Instagram Search Works
By: Kryslin Kane, Digital Marketing Specialist, Summit Creative Marketing Instagram Search is the Google of social media – it is a really powerful tool that many people use to discover business accounts, hashtags, posts, and locations. If you’re a business looking for more eyes on your posts, securing a top spot in Instagram’s search results…
Read MoreWhy You Should Use an External Marketing Agencies to Enhance Your Internal Marketing Team
The responsibilities of a marketing manager are seemingly endless. From creating and executing marketing campaigns to producing promotional materials, your internal marketing team is covering a wide range of duties to advance the company’s brand. However, having so many tasks to keep track of can spread your internal team too thin, leading to burnout and…
Read More2021 Marketing Trends: The Rise of Video-First Platforms
Written by: BreAnne Daly, Digital Content Specialist, Summit Creative Marketing What’s the hot marketing trend for 2021? You’ve seen it, literally. The rise of TikTok, the prioritization of Instagram Reels, and the investment in Facebook Watch with celebrity featured shows. 2021, meet the push in video-first social media platforms. So, where do we see this…
Read More2021 Marketing Prediction: The Continuing Rise of Socially Conscious Marketing
Written by: Joe Rosado, Digital Marketing Coordinator, Summit Creative Marketing With technology being ever-changing and the pandemic shifting the way we interact and live daily (for the foreseeable future), there are a number of predictions that can be made in regards to the direction marketing trends will take in the New Year. However, in the…
Read MoreMarketing Strategies for Ecommerce Businesses
With large e-commerce giants like Amazon getting the bulk of the online shopping action, it can be difficult for small to medium-sized online retailers to compete, especially as the holidays approach. However, with a thorough and precise e-commerce marketing strategy, your business can build some well thought out promotions that will help your brand grow.…
Read MoreWhat are Google Ads? Optimize Your Google Pay-Per-Click Marketing
Is your organic incoming website traffic just not making the cut anymore? Are your social posts not driving as much potential clientele to your website as you hoped? It may be time for your business to try a new tactic, and one of the lowest cost and highest return investments in advertising today is within…
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