Content Creation Made Simple

Animated creating content

Content Creation Made Simple It’s no secret that content marketing has become a necessary marketing function for businesses. Embracing content marketing in the digital age is essential for growing your business, particularly for its ability to drive quality traffic to your website. Properly executed content will attract your target audience to your website which is…

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The Importance of Owning Your Audience

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To build your business, you need to establish a loyal audience through meaningful and deep connections. This means that a lot of focus should be placed on how and where businesses are engaging with their audience. And no, the answer is not only social media. As people have recognized the abilities of social media to…

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Breaking Down How Instagram Search Works

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By: Kryslin Kane, Digital Marketing Specialist, Summit Creative Marketing Instagram Search is the Google of social media – it is a really powerful tool that many people use to discover business accounts, hashtags, posts, and locations. If you’re a business looking for more eyes on your posts, securing a top spot in Instagram’s search results…

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Why You Should Use an External Marketing Agencies to Enhance Your Internal Marketing Team

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The responsibilities of a marketing manager are seemingly endless. From creating and executing marketing campaigns to producing promotional materials, your internal marketing team is covering a wide range of duties to advance the company’s brand. However, having so many tasks to keep track of can spread your internal team too thin, leading to burnout and…

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2021 Marketing Trends: The Rise of Video-First Platforms

girl recording a video for social media

Written by: BreAnne Daly, Digital Content Specialist, Summit Creative Marketing What’s the hot marketing trend for 2021? You’ve seen it, literally. The rise of TikTok, the prioritization of Instagram Reels, and the investment in Facebook Watch with celebrity featured shows. 2021, meet the push in video-first social media platforms. So, where do we see this…

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Marketing Strategies for Ecommerce Businesses

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With large e-commerce giants like Amazon getting the bulk of the online shopping action, it can be difficult for small to medium-sized online retailers to compete, especially as the holidays approach. However, with a thorough and precise e-commerce marketing strategy, your business can build some well thought out promotions that will help your brand grow.…

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What are Google Ads? Optimize Your Google Pay-Per-Click Marketing

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Is your organic incoming website traffic just not making the cut anymore? Are your social posts not driving as much potential clientele to your website as you hoped? It may be time for your business to try a new tactic, and one of the lowest cost and highest return investments in advertising today is within…

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10 SEO Content Writing Tips for 2020

SEO content writing tips

Does your business rely on SEO content writing? Do you even run a blog? No matter what your business does, it needs to keep a blog if it wants to survive the digital marketing place, which makes SEO writing a top priority for digital businesses.  Unfortunately, more companies are online than ever before, which makes…

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