What are Google Ads? Optimize Your Google Pay-Per-Click Marketing

search engine advertising picture with an example of an ad

Is your organic incoming website traffic just not making the cut anymore? Are your social posts not driving as much potential clientele to your website as you hoped? It may be time for your business to try a new tactic, and one of the lowest cost and highest return investments in advertising today is within…

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Attract More Customers With the Use of Seasonal Branding

example of seasonal branding with pink make up brand on holiday background

Have you ever felt like that cup of hot chocolate tastes a little better in that red Starbucks cup with the snowflakes all along the side? If so, then you’ve experienced seasonal branding at its finest. Seasonal branding is an extension of a company’s existing brand identity that is often conveyed through its logo, tagline,…

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