social media notificiations on phone

When looking at the overall picture, social media is a fairly new method of connecting and networking with others. But even in the short amount of time it has been on the scene, we’ve witnessed multiple social media platforms arrive, generate buzz, and eventually lose relevancy. We saw this happen with the rise and fall…

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2021 graphic Design trends of tidewater green and fortuna gold

The conflict and chaos of the events of 2020 make it easy to feel down-and-out during these trying times. But in the process of dealing–and healing–from a year that left us feeling spun out of control, we at Summit Creative Marketing are looking forward to the future with bright eyes and open hearts. It is…

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girl recording a video for social media

Written by: BreAnne Daly, Digital Content Specialist, Summit Creative Marketing What’s the hot marketing trend for 2021? You’ve seen it, literally. The rise of TikTok, the prioritization of Instagram Reels, and the investment in Facebook Watch with celebrity featured shows. 2021, meet the push in video-first social media platforms. So, where do we see this…

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shopping cart with boxes on top of a computer

With large e-commerce giants like Amazon getting the bulk of the online shopping action, it can be difficult for small to medium-sized online retailers to compete, especially as the holidays approach. However, with a thorough and precise e-commerce marketing strategy, your business can build some well thought out promotions that will help your brand grow.…

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search engine advertising picture with an example of an ad

Is your organic incoming website traffic just not making the cut anymore? Are your social posts not driving as much potential clientele to your website as you hoped? It may be time for your business to try a new tactic, and one of the lowest cost and highest return investments in advertising today is within…

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example of seasonal branding with pink make up brand on holiday background

Have you ever felt like that cup of hot chocolate tastes a little better in that red Starbucks cup with the snowflakes all along the side? If so, then you’ve experienced seasonal branding at its finest. Seasonal branding is an extension of a company’s existing brand identity that is often conveyed through its logo, tagline,…

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SEO content writing tips

Does your business rely on SEO content writing? Do you even run a blog? No matter what your business does, it needs to keep a blog if it wants to survive the digital marketing place, which makes SEO writing a top priority for digital businesses.  Unfortunately, more companies are online than ever before, which makes…

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online marketing for law firms

The legal world is constantly changing. Today’s lawyers are stretched thin between helping their current clients, keeping up with new laws, and running between the office and the courtroom. Online marketing for law firms is essential if lawyers want to pick up new clients; however, learning the tools of marketing isn’t easy. Consider this article…

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crafting a demographic marketing strategy

When implementing your marketing strategy, whom are you marketing towards? Do you know where they live? What they wear? Whether they prefer Coke or Pepsi? Such questions might seem like frivolous guesses, but they are actually the cornerstone of demographic marketing. Every company has several target market demographics, meaning their business or service appeals to…

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