The Importance of Owning Your Audience

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To build your business, you need to establish a loyal audience through meaningful and deep connections. This means that a lot of focus should be placed on how and where businesses are engaging with their audience. And no, the answer is not only social media. As people have recognized the abilities of social media to…

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Breaking Down How Instagram Search Works

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By: Kryslin Kane, Digital Marketing Specialist, Summit Creative Marketing Instagram Search is the Google of social media – it is a really powerful tool that many people use to discover business accounts, hashtags, posts, and locations. If you’re a business looking for more eyes on your posts, securing a top spot in Instagram’s search results…

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Facebook Special Ad Category: What it Means for Your Mortgage Company

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Companies specializing in home loans and mortgage lending may want to reconsider their digital marketing strategy moving forward. Facebook has adopted new policies regarding advertisements with some of these key changes directly affecting home loans and mortgage lenders.  As of 2020, Facebook implemented a new set of requirements for three key groups of advertisers who…

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3 Key Ways for Mortgage Loan Officers to Get More Qualified Borrowers

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3 Key Ways to Get More Booked Appointments for Mortgage Lenders Marketing approaches for mortgage lenders have continuously changed over the years, and due to online advertising, consumers have never had easier access to lenders. In this age of technology, digital marketing, and strategic planning can help mortgage lenders cast a wider net in reaching…

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The Newest Wave of Social Media Platforms to Arrive

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When looking at the overall picture, social media is a fairly new method of connecting and networking with others. But even in the short amount of time it has been on the scene, we’ve witnessed multiple social media platforms arrive, generate buzz, and eventually lose relevancy. We saw this happen with the rise and fall…

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2021 Graphic Design Trends

2021 graphic Design trends of tidewater green and fortuna gold

The conflict and chaos of the events of 2020 make it easy to feel down-and-out during these trying times. But in the process of dealing–and healing–from a year that left us feeling spun out of control, we at Summit Creative Marketing are looking forward to the future with bright eyes and open hearts. It is…

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2021 Marketing Trends: The Rise of Video-First Platforms

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Written by: BreAnne Daly, Digital Content Specialist, Summit Creative Marketing What’s the hot marketing trend for 2021? You’ve seen it, literally. The rise of TikTok, the prioritization of Instagram Reels, and the investment in Facebook Watch with celebrity featured shows. 2021, meet the push in video-first social media platforms. So, where do we see this…

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Marketing Strategies for Ecommerce Businesses

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With large e-commerce giants like Amazon getting the bulk of the online shopping action, it can be difficult for small to medium-sized online retailers to compete, especially as the holidays approach. However, with a thorough and precise e-commerce marketing strategy, your business can build some well thought out promotions that will help your brand grow.…

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What are Google Ads? Optimize Your Google Pay-Per-Click Marketing

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Is your organic incoming website traffic just not making the cut anymore? Are your social posts not driving as much potential clientele to your website as you hoped? It may be time for your business to try a new tactic, and one of the lowest cost and highest return investments in advertising today is within…

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