The Importance of Owning Your Audience

man on the phone looking at email database

To build your business, you need to establish a loyal audience through meaningful and deep connections. This means that a lot of focus should be placed on how and where businesses are engaging with their audience. And no, the answer is not only social media. As people have recognized the abilities of social media to…

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Breaking Down How Instagram Search Works

girl holding instagram like

By: Kryslin Kane, Digital Marketing Specialist, Summit Creative Marketing Instagram Search is the Google of social media – it is a really powerful tool that many people use to discover business accounts, hashtags, posts, and locations. If you’re a business looking for more eyes on your posts, securing a top spot in Instagram’s search results…

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The Newest Wave of Social Media Platforms to Arrive

social media notificiations on phone

When looking at the overall picture, social media is a fairly new method of connecting and networking with others. But even in the short amount of time it has been on the scene, we’ve witnessed multiple social media platforms arrive, generate buzz, and eventually lose relevancy. We saw this happen with the rise and fall…

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2020 Marketing Trends You Won’t Want to Miss

2020 marketing trends

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

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SEO Best Practices 2020

SEO Best Practices 2020

What are SEO Best Practices 2020? Navigating the world of SEO marketing is confusing, not least because the rules always seem to change. In many ways, this is true: SEO best practices change with technological developments. Although this can throw a wrench in your digital marketing strategy, it can also create opportunities to pull ahead…

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How to Write Effective Facebook Ad Copy

How to Write Effective Facebook Ad Copy

Looking to improve the quality of your Facebook ads? Not sure how to write effective facebook ad copy? Well-written ad copy allows you to communicate to your target audience information about a product or service, as well as establish strong customer relations. Facebook ads improve conversions and, if the correct tactics are applied, generate more…

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How to Use Instagram to Grow Your Business

how to use instagram for your business

How to Use Instagram to Grow Your Business No social media strategy is complete without an effective Instagram page. Whether you’re promoting your product, service, brand, or creative content, Instagram, yields a high conversion rate. Instagram brings an active stream of users to your website and business – when used correctly. The key thing here…

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How to Use Instagram Story Highlights to Convert Viewers to Customers

use instagram story highlights for your instagram viewers

Instagram story highlights could be your most underutilized tool when it comes to converting viewers to customers and loyal followers. The highlights are one more place to provide content that serves your customer, share great information about your company, and convert an Instagram viewer to a long-term client. What are Instagram Story Highlights? Instagram story…

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Personal vs Business Social Media Pages

personal vs business social media

We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…

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