Business Owner
How to Build Your Customer Base: Diversifying Your Customers
Learning how to build your customer base is the cornerstone of thriving in your industry. The longevity of a business relies on sales and customers, so what if you could expand your consumer base? Even connect with customers outside of your target audience? Try diversifying your customers. Diversifying your customers mean reaching out to consumers…
Read MoreHow to Build a Brand: The Anatomy of Good Brand Design
Building a brand is synonymous with building a company, but many entrepreneurs don’t know how to build a brand. Failing to prioritize the importance of a good brand design could hinder your company’s recognizability within your industry. Every business, whether it is a small business or a Fortune 500, goes through the process of branding…
Read MoreFeeling Overwhelmed? Let’s Get YOU Back On Track
Are you drowning in a mountain of work, looking for a life raft? It’s time to get you back on track. Feeling overwhelmed with even just the current tasks at hand can actually decrease your productivity. You may procrastinate more or jump from project to project without actually finishing anything. It’s important to learn strategies…
Read MorePersonal vs Business Social Media Pages
We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…
Read MoreWhat is SEO?
SEO: the buzzword of the decade. Whether you’re a blogger, a business owner, a marketer, or an artist, you’ve probably heard of SEO. Maybe you’ve even taken an SEO audit, watched a few YouTube videos, or talked about it with your marketing team. But what is SEO? A Brief SEO Definition If you’ve been afraid to ask,…
Read MoreMonetize Your Website with Amazon
The Amazon affiliate marketing program, more commonly known as Amazon Associates, has been successfully running for quite some time. Many small business owners and entrepreneurs have used the program since its early inception. If your business has its own products or niche, then the Amazon affiliate marketing program could greatly benefit your business. Why Use…
Read MoreThe 3 Big Social Media Question, Answered.
1. Does My Business Need a Social Media Account? The short answer: Yes! Social media accounts help you make your business more available & visible to your current and future customers. Chances are, your customers are using their smartphones or computers to search for things that they need. You’ll want to be easily available to…
Read MoreSmall Business Marketing Strategies
You’ve assembled an amazing team, perfected your product, and you’re ready to break into the industry. There’s only one problem: getting people to notice your small business. Entrepreneurs often struggle to get their companies recognized at first, but that can change quickly with some small business marketing strategies. A great product and great marketing go…
Read MoreNetworking Tips for Small Business Owners
“Networking” is one of those words that everyone responds to differently. If you’re a charming, extroverted, people-oriented person, then networking probably feels no different than holding a normal conversation. If you’re more of a thinker than a talker, then small business networking might terrify you. Still, networking for small business owners is essential. No matter…
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