Business Resource Blog

color theory brand success

Why Color Theory Matters for Brand Success

January 5, 2020

When was the last time a black and white ad caught your attention? Can you remember? Neither can we. Even the Chase Sapphire commercials have a pop of blue in them, and this gets to the core of what good marketing design can do: capture your audience’s attention using brand identity and color theory. With…

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How to Write Effective Facebook Ad Copy

How to Write Effective Facebook Ad Copy

November 21, 2019

Looking to improve the quality of your Facebook ads? Not sure how to write effective facebook ad copy? Well-written ad copy allows you to communicate to your target audience information about a product or service, as well as establish strong customer relations. Facebook ads improve conversions and, if the correct tactics are applied, generate more…

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how to use instagram for your business

How to Use Instagram to Grow Your Business

November 14, 2019

How to Use Instagram to Grow Your Business No social media strategy is complete without an effective Instagram page. Whether you’re promoting your product, service, brand, or creative content, Instagram, yields a high conversion rate. Instagram brings an active stream of users to your website and business – when used correctly. The key thing here…

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how to make your small business stand out

How to Make Your Business Standout

October 28, 2019

Entrepreneurs: if you’re looking to survive in today’s economy, you must learn how to make your business standout. In a saturated market boasting over 30 million operating small businesses in the United States, entrepreneurs must find a unique way to identify themselves so they can stand out among their competitors. Not only is it important…

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How to Build Your Customer Base: Diversifying Your Customers

How to Build Your Customer Base: Diversifying Your Customers

October 25, 2019

Learning how to build your customer base is the cornerstone of thriving in your industry. The longevity of a business relies on sales and customers, so what if you could expand your consumer base? Even connect with customers outside of your target audience? Try diversifying your customers. Diversifying your customers mean reaching out to consumers…

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how to build a brand

How to Build a Brand: The Anatomy of Good Brand Design

October 16, 2019

Building a brand is synonymous with building a company, but many entrepreneurs don’t know how to build a brand. Failing to prioritize the importance of a good brand design could hinder your company’s recognizability within your industry. Every business, whether it is a small business or a Fortune 500, goes through the process of branding…

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use instagram story highlights for your instagram viewers

How to Use Instagram Story Highlights to Convert Viewers to Customers

September 23, 2019

Instagram story highlights could be your most underutilized tool when it comes to converting viewers to customers and loyal followers. The highlights are one more place to provide content that serves your customer, share great information about your company, and convert an Instagram viewer to a long-term client. What are Instagram Story Highlights? Instagram story…

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hipster man with post it on forehead

Feeling Overwhelmed? Let’s Get YOU Back On Track

September 11, 2019

Are you drowning in a mountain of work, looking for a life raft? It’s time to get you back on track. Feeling overwhelmed with even just the current tasks at hand can actually decrease your productivity. You may procrastinate more or jump from project to project without actually finishing anything. It’s important to learn strategies…

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personal vs business social media

Personal vs Business Social Media Pages

September 3, 2019

We live in an online world, and social media is an important key to your business’s success. You and your business need to be on relevant social media platforms. Why should you separate your personal social media pages & business pages? Your customers or audience needs to recognize your brand only. Take Apple for instance.…

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