Business Resource Blog

Resources for Businesses Affected by Coronavirus

June 12, 2020

Resources for Businesses Affected by Coronavirus If your business has been affected by Coronavirus here is a list of resources to help you. Some of these resources are government assistance, private grants and loans, free advertising/marketing and free education or courses given by other businesses that might be of help. If you know of any…

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Coronavirus’ Effects on Business

March 29, 2020

Part 1: How to be Productive When Working from Home The Coronavirus has brought a number of issues to the surface in America. Not only are we experiencing issues with our healthcare system and CDC testing, but we’re seeing a steep decline in the stock market, and we’re learning that most meetings can actually be emails.…

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digital marketing for book publishers

Digital Marketing for Book Publishers 2020

March 29, 2020

Digital Marketing for Book Publishers There’s a big misconception that the literary industry is struggling to stay afloat. However, book publishers know that the opposite is true. Book readership remains steady in the United States, and publishers are continuously reporting greater profits each quarter. So, why the misconception? Though profits are up for the Big…

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2020 marketing trends

2020 Marketing Trends You Won’t Want to Miss

January 28, 2020

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

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SEO Best Practices 2020

SEO Best Practices 2020

January 14, 2020

What are SEO Best Practices 2020? Navigating the world of SEO marketing is confusing, not least because the rules always seem to change. In many ways, this is true: SEO best practices change with technological developments. Although this can throw a wrench in your digital marketing strategy, it can also create opportunities to pull ahead…

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color theory brand success

Why Color Theory Matters for Brand Success

January 5, 2020

When was the last time a black and white ad caught your attention? Can you remember? Neither can we. Even the Chase Sapphire commercials have a pop of blue in them, and this gets to the core of what good marketing design can do: capture your audience’s attention using brand identity and color theory. With…

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How to Write Effective Facebook Ad Copy

How to Write Effective Facebook Ad Copy

November 21, 2019

Looking to improve the quality of your Facebook ads? Not sure how to write effective facebook ad copy? Well-written ad copy allows you to communicate to your target audience information about a product or service, as well as establish strong customer relations. Facebook ads improve conversions and, if the correct tactics are applied, generate more…

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how to use instagram for your business

How to Use Instagram to Grow Your Business

November 14, 2019

How to Use Instagram to Grow Your Business No social media strategy is complete without an effective Instagram page. Whether you’re promoting your product, service, brand, or creative content, Instagram, yields a high conversion rate. Instagram brings an active stream of users to your website and business – when used correctly. The key thing here…

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how to make your small business stand out

How to Make Your Business Standout

October 28, 2019

Entrepreneurs: if you’re looking to survive in today’s economy, you must learn how to make your business standout. In a saturated market boasting over 30 million operating small businesses in the United States, entrepreneurs must find a unique way to identify themselves so they can stand out among their competitors. Not only is it important…

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