Business Resource Blog
Marketing Strategies for Ecommerce Businesses
With large e-commerce giants like Amazon getting the bulk of the online shopping action, it can be difficult for small to medium-sized online retailers to compete, especially as the holidays approach. However, with a thorough and precise e-commerce marketing strategy, your business can build some well thought out promotions that will help your brand grow.…
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What are Google Ads? Optimize Your Google Pay-Per-Click Marketing
Is your organic incoming website traffic just not making the cut anymore? Are your social posts not driving as much potential clientele to your website as you hoped? It may be time for your business to try a new tactic, and one of the lowest cost and highest return investments in advertising today is within…
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Attract More Customers With the Use of Seasonal Branding
Have you ever felt like that cup of hot chocolate tastes a little better in that red Starbucks cup with the snowflakes all along the side? If so, then you’ve experienced seasonal branding at its finest. Seasonal branding is an extension of a company’s existing brand identity that is often conveyed through its logo, tagline,…
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10 SEO Content Writing Tips for 2020
Does your business rely on SEO content writing? Do you even run a blog? No matter what your business does, it needs to keep a blog if it wants to survive the digital marketing place, which makes SEO writing a top priority for digital businesses. Unfortunately, more companies are online than ever before, which makes…
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Online Team Building: Remote Team Building Activities for 2020
Over the last several months, COVID-19 has completely shifted the way businesses operate. Many businesses find themselves forced out of their offices and conducting their daily affairs remotely. Many companies have been forced to think about remote team building, but aren’t sure how to build their internal brand from a distance. Leading remote teams can…
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Adjusting Your Digital Marketing Investments During COVID-19
,Has the COVID-19 pandemic forced you to rethink your digital marketing investments? With a sudden halt in revenue, many businesses—particularly those considered “non-essential”—have shifted their focus on cutting budgets while maximizing efficiency. Some businesses have seen their performance drop by as much as 20% just within the last two weeks. Here’s how to maximize your…
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Online Marketing for Law Firms
The legal world is constantly changing. Today’s lawyers are stretched thin between helping their current clients, keeping up with new laws, and running between the office and the courtroom. Online marketing for law firms is essential if lawyers want to pick up new clients; however, learning the tools of marketing isn’t easy. Consider this article…
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Curating Your Productivity Playlist
Stuck in a rut working from home these days? If you don’t feel productive, lack the motivation to work, or simply need some background noise to cut through the quiet, try creating a playlist to help move the day along. A productivity playlist allows you to be excited, motivated, and inspired. While many think of…
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Demographic Marketing: How to Craft Effective Client Personas
When implementing your marketing strategy, whom are you marketing towards? Do you know where they live? What they wear? Whether they prefer Coke or Pepsi? Such questions might seem like frivolous guesses, but they are actually the cornerstone of demographic marketing. Every company has several target market demographics, meaning their business or service appeals to…
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