Business Resource Blog

What is Digital Marketing?

July 27, 2020

As e-commerce and the digital marketplace continue to grow, digital marketing is more essential than ever if companies want to survive. A growing plurality of Americans are almost constantly online, and with the coronavirus pandemic reshaping how companies adapt to today’s challenges, honing a digital marketing strategy is paramount for success. But what is digital…

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Building an Effective Social Media Marketing Strategy with Purpose

July 20, 2020

Social media can be complicated to navigate, especially when it comes to how to integrate them into your business marketing strategy. Not only do you need to consider which platforms to utilize, but also the type of content that will be most effective for reaching your target audience. The key to a successful social media…

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Marketing for Financial Advisors

July 8, 2020

Financial advisors have a lot of work on their plates. Besides staying on top of financial trends and regularly meeting clients, they also have to keep their eye on the markets, create financial plans, and watch for new laws and regulations. Despite all this, financial advising is its own small business, and advisors have to…

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Remote Work Best Practices During the Coronavirus Pandemic

June 12, 2020

Remote Work Best Practices During the Coronavirus Pandemic If you’re a small business with an in-person team, chances are you’ve gone fully remote for the duration of the coronavirus outbreak. This unprecedented pandemic has uprooted companies and communities, and many workers in the United States and elsewhere are struggling to adjust to a newly remote…

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Resources for Businesses Affected by Coronavirus

June 12, 2020

Resources for Businesses Affected by Coronavirus If your business has been affected by Coronavirus here is a list of resources to help you. Some of these resources are government assistance, private grants and loans, free advertising/marketing and free education or courses given by other businesses that might be of help. If you know of any…

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Coronavirus’ Effects on Business

March 29, 2020

Part 1: How to be Productive When Working from Home The Coronavirus has brought a number of issues to the surface in America. Not only are we experiencing issues with our healthcare system and CDC testing, but we’re seeing a steep decline in the stock market, and we’re learning that most meetings can actually be emails.…

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digital marketing for book publishers

Digital Marketing for Book Publishers 2020

March 29, 2020

Digital Marketing for Book Publishers There’s a big misconception that the literary industry is struggling to stay afloat. However, book publishers know that the opposite is true. Book readership remains steady in the United States, and publishers are continuously reporting greater profits each quarter. So, why the misconception? Though profits are up for the Big…

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2020 marketing trends

2020 Marketing Trends You Won’t Want to Miss

January 28, 2020

After decades of disrupting communications between brands and people, there is no questioning the power of the internet. As customer interests continue to change and new communication platforms steadily surface, it is essential for digital marketers and business owners alike to stay on top of 2020 marketing trends. The turnover of daily releases may leave…

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SEO Best Practices 2020

SEO Best Practices 2020

January 14, 2020

What are SEO Best Practices 2020? Navigating the world of SEO marketing is confusing, not least because the rules always seem to change. In many ways, this is true: SEO best practices change with technological developments. Although this can throw a wrench in your digital marketing strategy, it can also create opportunities to pull ahead…

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