3 Key Ways for Mortgage Loan Officers to Get More Qualified Borrowers

3 Key Ways to Get More Booked Appointments for Mortgage Lenders

Marketing approaches for mortgage lenders have continuously changed over the years, and due to online advertising, consumers have never had easier access to lenders. In this age of technology, digital marketing, and strategic planning can help mortgage lenders cast a wider net in reaching potential customers, therefore boosting leads and conversions. Let’s take a look at the three best marketing strategies that will improve your ability to acquire more customers.

  1. Show Up on Local Searches (Especially on Google Maps)

As a mortgage lender starting a digital marketing campaign, you’ll want to make sure that your company appears on major search engines like Google or Bing. The main goal here is to ensure your business is ranking prominently among local searches, earning a spot in the “local pack”. This section of the search results helps users identify businesses in their area that are relevant to their search inquiry. Remember, not everyone in your area is actively searching to purchase a home, so you’ll also want to build a relationship with the individuals who are searching for answers related to homes as well. The best way to accomplish this is by providing relevant informational content on your website.

There are a number of ways to increase your business’s probability of landing in the local pack, all of which involve search engine optimization (SEO). 

Structuring content in an attractive way – The primary purpose of building your website is to make borrowers and clients aware of your business. It’s surely going to be the first place prospective clients will browse through for recent information and rates. Therefore, it’s imperative to structure your content in a way that makes your website look more appealing, and thus helping your case for a higher ranking in local search engines. 

Increasing your website speed – One of the major factors in determining search engine ranking is the speed in which visitors to your site can obtain the information they’re looking for. Which is why it’s critical to ensure that your website has compressed any images to improve site speed. 

Providing credible information – In addition to compressing images for increased website speed, publishing articles relevant to your industry will enhance your website’s credibility and improve its ranking on search engines.  

  1. Create Solid Paid Ad Campaigns and Funnels

If you want your business to have a smooth and efficient buyer’s journey, creating a solid paid ad campaign and a marketing funnel strategy to target potential users is fundamental. Google and Facebook ads are two great platforms for promoting your business as a mortgage broker. They can help you target and reach an audience motivated to buy from you daily, based on understanding consumer search query patterns.

For example, if someone is looking for the best mortgage rates in a particular area, you can ensure they see your advertisement by paying for it to appear on the search engines. Facebook is one of the largest social media platforms, and advertising your business can boost your business. Its advertising platform gives you numerous ad targeting options that can help define a target audience and allows more people to reach your website. The higher the traffic on your website, the more concrete the marketing funnel path will be.

  1. Set Up Automated Lead Engagement Software

Lead engagement software helps you to carry out your email marketing campaign in a well-organized manner and appropriately targets your email communications. Setting up a lead engagement tool can help both lenders and mortgage brokers save time by creating several emails for a single campaign at one time. Using the right lead engagement software can also help you evaluate the success of your marketing campaigns and identify any weak points.

Need help implementing? Team up with the Experts!

Are you looking to maximize your efforts and get more leads as a mortgage lender? The Summit Creative Marketing team is here to help! Visit our website for the full list of comprehensive packages we offer.  From pay-per-click (PPC) to search engine optimization, we will develop the best marketing strategy to get more bookings for your mortgage lending company!