Where To Advertise Your Luxury Landscaping Business
Where should you advertise to bring in the most traffic for your luxury landscaping business?
As traditional advertising methods like flyers around the neighborhood lose their effectiveness, it’s time to shift your attention to digital. A strong digital presence matters more than ever now as consumers are increasingly reliant on the internet to discover products and services that best meet their needs.
With 97% of users searching online to find local businesses, online advertising for luxury landscaping companies should be a top priority.
Before we dive into where to advertise your business, we’ll give you a quick rundown on what pay-per-click advertising is and why it is a popular advertising tool in digital marketing:
Pay-per-click (PPC) advertising is a powerful marketing tool for ramping up new business as it effectively increases the amount of quality traffic to your business and leads to greater conversions in a short period of time. In short, with PPC how much you spend, also known as “ad spend,” influences how many clicks you get. To find the best success with PPC, you should be optimizing your return on ad spend through an intentional strategy based on the platform you are advertising on.
In getting your PPC efforts underway, Google is a top option for where to advertise, particularly for those in the landscaping space.
Google is a top option for local service-based businesses as it captures people actively looking for your services in the area. For example, if someone is searching for “landscapers near me” this is the perfect chance for your business to get in front of people searching for your exact services. In fact, mobile searches including the phrase “near me” have increased over a whopping 500% in the last few years. In 2022, your landscaping business should be capitalizing on this growth through local SEO strategies and paid ads, allowing customers nearby to easily discover you online.
Additionally, if you are trying to expand your landscaping business into a neighboring town, you can easily adjust your ads to target customers that reside in a specific radius. Depending on the platform, you can also target using other characteristics. For example, you can direct your ads to reach a target audience composed of busy businesses professionals who would greatly benefit from extra helping hands around their property.
If you want to see an increase in local traffic going to your website, it is time to hire the professionals, or start putting time and effort into learning the best PPC practices. Although, it is important to keep in mind that Google Ads can be complex, with consistently evolving algorithms and rules, requiring a solid level of understanding for the best results.
Facebook and Instagram
Another popular place for PPC advertising is on social media pages, with Facebook and Instagram being the most popular social media platforms to run ads on. Instead of targeting people while they’re searching as you would on Google, you are grabbing their attention while they scroll through their social media feeds.
Even better, since Instagram is owned by Facebook, running and managing ad campaigns across both platforms is relatively easy. With millions of people using Facebook and Instagram daily, and many using them to discover businesses, placing ads on these social channels is a solid marketing strategy.
That being said, because you aren’t capturing consumers that are searching directly for landscaping as you are on Google, your ad message and graphic must be compelling and on target.
Additionally, it’s important to note that Facebook has been through some turmoil recently making it and Instagram a less dependable method than Google overall. Between data privacy issues, the announcement of Meta, and everchanging algorithms with a need for bigger budgets to make it useful, many businesses are opting out.
This leaves you with a few options. Upping the creativity to more effectively convert the percentage of customers you are reaching or leaving Facebook in favor of other social networks such as Pinterest or Tik Tok.
If you are interested in driving valuable traffic to your website and ultimately increasing your revenue through PPC efforts, contact the Summit Creative Marketing team today or schedule your appointment.