Are you ready to TRANSFORM your credit repair business through the best digital marketing techniques?
Great news! Our Ultimate Credit Repair Marketing Guide is designed to help you create marketing plans for credit repair companies that actually work. Let’s dive into a few of the tactics.
Elevate your Website
Having a website is essential for any online business. Your website will serve as the face of your business and is a space where you will own your audience (see our blog about the importance of owning your audience).
Essentially, your website will be a space where you direct traffic to and ultimately convert website visitors to customers. Your website will provide space for you to inform visitors about your business, provide contact information, and highlight any business promotions.
List your Credit Repair Business on Google My Business
Now that you’ve started getting the word out about your credit repair business with your network, it’s time to dive into the world of marketing. Starting off, getting your business listed on Google My Business is crucial. Google My Business will be the first thing people notice when searching for your business! Listing your business on Google My Business will allow local search traffic to find your business more easily, making your business more discoverable.
An added benefit is that Google My Business has a feature for reviews, so your business can build its testimonial base, and boost social credibility.
Utilize Search Engine Optimization
In terms of driving traffic to your website that you have put so much work into, it’s best to make friends with the search engine itself.
Every business’s goal is to rank on the top page of Google when people are searching for their services. The best way to do this is through search engine optimization. This includes utilizing and optimizing keywords, title tags, and meta descriptions.
Spreading top keywords throughout your website can be very helpful for attracting the right customers. But don’t go overboard here! If you add in too many keyboards, and they seem forced or unnatural, your article can lose its quality and value. You want your website to retain its educational value and natural flow, so it’s best to add in the researched keywords to your article rather than write your article around these keywords.
Create Credit Repair Related Content
When considering what other types of information to add to your website, a blog should be at the top of your list. Having a page that houses your blog posts allows visitors to not only learn valuable information, but also these blogs can pull in visitors by the use of keywords and search engine optimization (a little more on that later!)
In terms of blogs, creating quality content surrounding your business and the credit repair industry is extremely valuable for building your online presence and overall credibility. This content should educate your website visitors and in the end, provide a call to action for your credit repair services. Most importantly, add your own flair to these blogs, making them original from all the other content that is already online.
Create a Lead Magnet
One great way to market your credit repair business online and build your list of leads is to create a lead magnet. Your “magnet” should be something that will be of value to the prospective customer that you will give to them for free. But, it isn’t necessarily free. They will be giving you their information in exchange for the valuable resource you offer.
In order for them to redeem this thing of value, they are prompted to give their information such as their email address, and any other relevant information you might like from them. Now you have a sales lead that you know is interested in what you are offering.
What exactly should you offer that is “of value” to a prospective customer? This offer could be an ebook, a guide, a free consultation, a digital course, a resource library, a checklist for credit building, access to a private group, or anything else you might deem of value to your customers. People love free things and this teaser of your services might help them determine that they trust you and are ready to do business with you.
Develop a Strong Social Media Presence
Social media for credit repair could end up being its own blog post. For now, we will give a run down on the basics. First, it can be helpful to determine which social media platforms you want to utilize. Instagram, Facebook, YouTube, and even now TikTok tend to do well in this industry. These platforms are great for gaining awareness of your business, building trust, and establishing yourself as a thought leader in the space.
It is important to make sure your profile is optimized for the best success on each platform. For example, on Instagram, it’s important to optimize your bio and utilize relevant hashtags.
A general rule of thumb is to build your reputation by posting engaging and valuable content consistently throughout the week across these platforms to keep your customers interested.
Implement Facebook Ads
While you can develop a social media presence through Facebook organically, putting some ad spend behind your content through Facebook Ads is a whole different ballgame for growing leads. With Facebook Ad targeting options you can push your ads to specific demographics which will help you attract your target audience.
The world of Facebook Ads is a vast one, with many different factors to take into account. For those who are just getting started in the game or looking for an edge on their competition – it may be helpful to call in the help of a professional for best results here!
Referral Partnership Marketing
One of the best ways to start building your business is to start building your network. Having the right connections can be key to a successful business!
Realtors, mortgage lenders, and those in an adjacent industry are particularly great to network with within this industry. As you know, it is not uncommon for people to be denied in the homebuying process as a result of their credit standing. By connecting and building relationships with realtors, lenders, or others in the real estate industry, you can position yourself as a company they can trust and are confident to pass their clients who need credit repair to.
Word of Mouth Marketing
Many people marketing their credit repair business tend to go full steam ahead on SEO with Google or focus wholeheartedly on building their social media platforms. After all, these are extremely valuable marketing tools. However, as established in the beginning of our guide, word-of-mouth marketing is extremely valuable as well when trying to stand out from other credit repair companies. Being the best credit repair company you can be and genuinely caring for each and every customer is the greatest strategy that you can use with your business.
We hope you’ve found this guide helpful in determining the best ways to improve your credit repair marketing strategy.
If you’re ready to get started with these strategies, and want to enlist some help, we’ve got your back!
Summit Creative Marketing specializes in credit repair marketing. We invite you to book time with our Credit Repair Marketing Team today for a free 1-hour consultation.
Written by: Kryslin Kane, Digital Marketing Specialist, Summit Creative Marketing