Content Creation Made Simple

Content Creation Made Simple

It’s no secret that content marketing has become a necessary marketing function for businesses. Embracing content marketing in the digital age is essential for growing your business, particularly for its ability to drive quality traffic to your website. Properly executed content will attract your target audience to your website which is where you will convert your leads.

Though companies are now more aware of content marketing, it doesn’t necessarily mean they are being effective in their efforts. While there are many elements that go into creating successful content that will interest your audience, it is most essential to create high quality content. Let’s take a deeper dive into what crafting quality content looks like!

Tips for Developing Quality Content

Check for Errors

In order to develop high quality content it is extremely important that your content is free of errors. That means ensuring your copy has correct spelling and grammar, so you don’t get penalized by search engines for having misspelled words or sentence structure issues. Additionally, error-free content builds credibility with your audience. For a reader, frequent spelling and grammatical errors indicate that you did not take the time to make sure your content is accurate, which can give the impression that you are careless or unprofessional. It’s always helpful to have your content proofread before scheduling it to be posted.

Write Relevant and Actionable Content

When considering topics for your content, it is important to keep in mind topics that will appeal to your audience. You must understand your ideal customer and the content they would find valuable and engaging enough to draw them in. This involves understanding customer pains and gains. Developing content surrounding these pains and gains can help you provide actionable steps and tools for your clients to address these. For content marketing, call-to-actions are your new best friend. Your call-to-action is the part of your copy that tells your target audience what they should be doing as a solution for these pain or gain points – like subscribing to your newsletter to learn more or buying your product!

Use Concise, Conversational Language 

Write as if you are speaking directly to the consumer – because you are! Your content will be more effective when written in a conversational language that readers can understand. Consider writing content as if you are speaking about the topic with a friend rather than reading a textbook. Textbooks aren’t too exciting, but small talk with a friend is. When writing for your content marketing campaign, be sure to establish a unique voice and perspective that will automatically draw in your clients or potential clients. Readers are much more engaged when they can relate to the examples and understand the language. 

Tips for Content Planning

Create Goals for Content Marketing 

Without goals, it can be rather difficult to create a directed content plan. Recently, a study by CoSchedule highlighted that 26% of marketers do not have a goal for their marketing strategy. However, it is important to have these goals established and in mind when creating and determining the direction of your content. For example, what are you trying to accomplish with your content? Is it brand awareness? Converting more leads to sales? Your answer to these questions will be informative to the way you approach your content plan.

Create a Posting Schedule

Content marketing tends to have a higher success rate when posted on a regular schedule. When you post content regularly, you establish a strong brand reputation of consistently providing valuable and quality information. If you are new to managing a marketing schedule, try out an editorial calendar to best organize how and when you will share your content. Editorial calendars can be created using a basic spreadsheet like Excel or project management programs like Asana or Trello. 

Know What to Post and Where to Post it

When setting up your posting schedule, it is important to remember that there are various platforms to post to. Each social media platform appeals to a different audience and demographic, so it’s worth noting which types of content receive the most engagement on each platform. For example, Instagram works wonders for creative visual content and greatly helps in establishing brand identity. Also, if you are linking something – remember that links will not work in Instagram captions and instead will need to be linked as a website in your bio for easy access. Understanding how each platform works and the type of content that best fits that platform will significantly improve the effectiveness of your content marketing plan. 

Analyze and Manage Your Analytics

Regularly analyzing your marketing analytics contributes to a more robust content marketing strategy. Marketing analytic tools can be a great way for marketers to analyze and improve the performance of their content. These tools provide actionable insights that will help you make better decisions with your online marketing efforts, like what’s the best post time to reach your audience, or which links tend to be performing better. By understanding these key performance indicators, businesses can optimize their content marketing efforts for success.

Or, Leave it to the Experts!

As a business owner, you may be thinking to yourself, “I believe content creation will improve my brand, but I just don’t have enough time in the day to create it myself.” That’s why we are here!

Summit Creative can help your business create compelling, engaging content that captures your audience’s attention and fuels your growth. We invite you to schedule a chat with us to discover how we can help your brand rise above the competition!